Social Media Awareness Strategy & Habits
SMASH is a comprehensive 6-week program covering all the business applications of social media. What habits do you need to develop in order to effectively leverage social media tools to grow your business? How do you mount a successful social media marketing strategy and still have time to accomplish all the other tasks that keep your business running? Which online activities will yield a return and which ones are a waste of time?
Syllabus
- Week 1 - An Introduction to Social Media. We’ll cover all the basics of blogging, micro-blogging, social networking, and habits for success.
- Week 2 - Blogging Unleashed! Become a blogging expert in 90 minutes. You’ll learn about blogging platforms, the anatomy of a blog, and how to drive traffic to your blog.
- Week 3 - Content & Search. How do search engines work? What is a keyword? We’ll show you how to become a Google star!
- Week 4 - Using Social Bookmarking. Sites like Delicious and Stumbleupon can be great for driving traffic to your blog, but how do you leverage them effectively?
- Week 5 - What the Heck is Twitter. You’ve heard the buzz around the micro-blogging site Twitter, but how can you use it for your business? We’ll show you.
- Week 6 - Facebook, LinkedIn, & Smaller Indiana. Want to find a great way to connect with friends and business contacts? Chances are, the majority of your contacts are already using one of these services. We’ll show you how to join the party and do it effectively.
Email
Facebook
Twitter
LinkedIn
MySpace
Digg
Delicious
Reddit